The League of American Communications Professionals has named coldwellbanker.com a recipient of this year’s Gold Top 100 Spotlight Award in the Online Organizational Website category, the company has announced. Top 100 awards were given to the highest-scoring entries regardless of competition class.
According to the company, the website was judged on a 100-point scale factoring first impression, overall narrative, overall visual design creativity, message clarity and perceived relevance. The coldwellbanker.com site received an aggregate score of 96. The site was awarded maximum points in the overall narrative and overall visual design segments.
In June, Coldwell Banker Real Estate rolled out a new version of coldwellbanker.com, which was produced in collaboration with FD kinesis.
“Innovation is one of the key pillars to our success at Coldwell Banker,” said Helen Galasso, vice president for platform development/ebusiness at Coldwell Banker Real Estate LLC. “This wholly re-thought and re-designed version of our site features optimizations that enhance the experience of searching for and finding a home online, which is so critical to today’s consumer.”
The 2010 Spotlight Awards Global Communications Competition drew a near record-setting number of submissions from a broad range of industries and organizational sizes. The Coldwell Banker website was selected from more than 1,100 entries representing nearly one dozen countries.
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