Ernie Whitehouse
The residential real estate markets of 2013 are churning a lot of emotions for home buyers and sellers alike. Whether a buyer loses a house in a multiple offer situation or a seller loses the highest or best offer due to a buyer withdrawing, the emotional fury is unpleasant and often directed towards the agent. We have all seen this scenario repeatedly and it has a profound impact on professional reputation. Does your business have a Real Estate Best Practice in place to deal with multiple offer situations?
The primary drivers are tight inventories, low interest rates and strong buyer demand. Today, these elements are prevalent in most markets across the U.S.
These high energy emotions are fueled by:
- Miscommunication between agents and clients,
- Misunderstanding of the perceived ‘rights’ buyers and sellers may or may not have to certain key information during the negotiation process, and
- Agents acting on behalf of their client’s best interests without full
understanding of options and the corresponding risks and rewards, and a clear
direction and consent by their client.
An industry best practice is to have a clear set of written policies and procedures relative to presentation of offers, negotiating and how to handle multiple offers. A second best practice is to review and train these policies and procedures on a regular basis, particularly during times of sellers’ markets and tight inventories. 2013 is clearly one of those times.
Utilizing a best practice increases the professional manner in which your company or office handles multiple offers will enhance your consumer image and reputation, and improve the home buying or selling experience.
For more informaton, visit www.pcmsconsulting.com.
This post was originally published here.
No comments:
Post a Comment