Program
Certifies Coldwell Banker Sales Associates to Work with Luxury Properties
(Savannah,
GA) – Alex Canfield, Associate Broker, of Coldwell Banker Platinum Partners has
earned the Coldwell Banker Previews International® Property Specialist designation for
luxury properties. To date, only eight percent of more than 84,000 sales
associates affiliated with the Coldwell
Banker brand have been awarded this designation.
“In
addition to performance-based criteria on successfully selling luxury
properties, Alex had to complete a certification course to earn the Previews
Property Specialist designation,” says Tom Woiwode, Managing Broker of Coldwell
Banker Platinum Partners. “The course covers topics such as how to develop
detailed market analysis for the sellers of luxury homes and how to make use of
Coldwell Banker Previews resources to implement specialized marketing plans
that will expose his fine properties to affluent buyers on a worldwide basis.”
The Previews name was founded in 1933, establishing a
luxury marketing legacy that spanned decades until it was acquired by Coldwell
Banker Real Estate in 1980. Previews® is a
comprehensive marketing program designed specifically for marketing luxury
residential properties to affluent buyers worldwide. Through the success of
this initiative, Coldwell Banker affiliated agents
and teams are recognized as a global leader in luxury real estate.
The Previews certification course creates a standardized
education model to help the newest generation of
luxury agents meet and exceed the expectations of high- net-worth clients. The
course provides learning, networking, marketing strategies and mentorship,
pairing the experience and first-hand knowledge of successful luxury agents
with industry-leading resources. According to Craig Hogan, vice president of
luxury for Coldwell Banker Real Estate LLC, “the objective of the program is to
truly distinguish exceptional real estate professionals who represent
exceptional properties.”
In order to
participate in the immersive multi-day course, participating agents must meet
strict production guidelines — “some of the most rigorous standards in the industry
today,” said Hogan. Certification renewal is also required every 24 months, to
ensure Previews Property Specialists are up to date on new technologies and
additional programs, as well as current best practices.
“I am proud to join the elite group of agents
that are Previews Certified,” says Canfield. “Savannah and the surrounding
areas are a growing destination for luxury property. I tend to focus on
property near the water, but the downtown Historic District also is a distinct
draw. When I am selling a house that was built in 1850, I like to put myself in
that timeframe and think about what that house has experienced in its lifetime,
as well as learn the history about the property. I think people in the luxury
home market appreciate those details.”
About Coldwell
Banker Platinum Partners
Coldwell
Banker Platinum Partners located at 6349 Abercorn St., can be reached at 912-352-1222.
The company specializes in serving as a partner in real estate transactions,
and has 165 sales associates and eight locations throughout Coastal Georgia and
South Carolina. Coldwell Banker Platinum Partners has been an affiliate of the Coldwell
Banker for 22 years.
About
Coldwell Banker Previews International®
The Coldwell
Banker Previews International program has been a world leader in the marketing of
luxury homes since 1933. The Previews® program was acquired by Coldwell Banker Real
Estate LLC in 1980 and launched as Coldwell Banker Previews International®, the brand’s
luxury homes program. The exclusive group of certified Previews Property
Specialists make up approximately 8.5 percent of the independent sales
associates affiliated with the Coldwell Banker brand worldwide. Coldwell Banker
Previews International participated in more than 25,000 transaction sides of
homes priced at $1 million or more in 2015. On average, Previews handles $133.5
million in luxury homes sales every day. Coldwell Banker, Previews and Coldwell
Banker Previews International are registered marks licensed to Coldwell Banker
Real Estate LLC. Each office is independently owned and operated.
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For more information, please contact me at BethAnn@MyCBPP.com or 912-508-2543. Coldwell Banker Platinum Partners Real Estate Service in Georgia and South Carolina.
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