Moms Hate to Wait on Mother's Day

Across the country, Mother's Day is one of the most commercially successful U.S. occasions for flowers, greeting cards, and restaurants. However, a new survey from NoWait, the wait-listing app and seating tool for casual-dining restaurants, reveals that the number-one reason why moms would choose not to dine out on Mother's Day is because their "favorite restaurant is too busy." NoWait announced its nationwide survey results to uncover Mother's Day preferences around dining out.

Article Presented by:
Connie Farmer Ray
Daughter, Mom, Grandmother
President / CEO
Coldwell Banker Platinum Partners

When asked how they typically spend Mother's Day, 71 percent stated they "plan on taking Mom out to eat" for the holiday, yet only one-third (33 percent) find making a reservation necessary for their dining plans. If they do plan ahead, the Mother's Day study shows that partners are poor planners, with 74 percent making plans "less than a week before"; only 20 percent plan "more than a month in advance" and six percent "make no plans at all." Despite the large number of procrastinators who wait until the last minute to make Mother's Day plans -- if they make any plans at all -- 88 percent would walk out after just 30 minutes of waiting; only eight percent are willing to have her wait "up to an hour" and an especially small fraction (4 percent) are willing to make Mom "wait as long as it takes."

More results from the inaugural Mother's Day survey from NoWait are as follows:

• When it comes to the specific meal with which families celebrate Mom, they can sleep in. Almost half (44 percent) take Mom out for dinner, while breakfast (8 percent), brunch (37 percent) and lunch (11 percent) were less popular.
• Although President Wilson officially declared Mother's Day the second Sunday in May, Americans are less literal when it comes to celebrating on the specific day. Despite a majority (70 percent) celebrating Mom "at a restaurant," they are split evenly between dining out actually "on Mother's Day" versus "at some time during the Mother's Day weekend."

Source: NoWait