Designation and
Annual Award Will Honor Franchise Members’ Extraordinary Charitable Efforts
Parsippany, N.J.
(March 8, 2012) –Coldwell
Banker Real Estate launched a new charitable
program that recognizes the full scope of those within the Coldwell Banker
system who assist those in need. The
“Coldwell Banker Heroes” program debuted last week at the Generation
Blue Experience in New Orleans. The newly created program will highlight the
financial giving, time, goods and services
donated to charitable organizations by members of the Coldwell Banker global
network.
“I’m humbled each day as I
read and hear about the inspiring acts that our offices and agents do to help
the communities and people around them, and the Heroes program gives us a way
to spotlight these altruistic efforts, and encourage even more people to give
back,” said Budge Huskey, president and chief operating officer, Coldwell
Banker Real Estate LLC. “Our Coldwell
Banker Heroes program recognizes the critical role that the real estate
professionals in our network play in their communities.”
Huskey pointed out that a
new Coldwell Banker Heroes portal has been unveiled on the brand’s intranet
site, Coldwell Banker Works, which allows for all system members to report their
charitable efforts on a company, office and individual level. From those who document their charitable
donations, an annual Coldwell Banker Hero of the Year will be announced
beginning in early 2013.